Northern Fir Beard Company Arlo Bush and Trevor Williamson in Weathered Coalition


Our mission at Northern Fir is to help men feel and look their best by providing the highest quality beard care products on the market. From the outset, Northern Fir has taken a scientific approach to developing our grooming products, endeavoring to understand and leverage the qualities that are more effective and enjoyable to use.

In addition to our products performing well, it’s equally important to us that our ingredients were procured from responsible vendors. We carefully evaluate our suppliers and select only companies that are reputable and conscientious about sourcing and processing. All of our ingredients are 100% natural and come from vendors that practice sustainable and responsible agriculture. 

Give our products a try and let us know what you think — we love hearing from our customers, and promise to reply individually to all emails and calls. And as always, keep your beard handsome.



At Northern Fir we like to say our company has northern roots, with a southern attitude.  Before our founders, Trevor Williamson and Arlo Bush, set out to create high-quality men’s grooming products, they always had entrepreneurial spirits. Trevor was PhD student studying materials science and engineering at The University of Texas–Austin, and Arlo was leading business development and marketing efforts in the technology and digital space in Austin. Northern Fir was inspired by Trevor’s roots in the northeastern US, where he spent much of his free time hiking in the forests of the Appalachian Mountains with his family. It was also inspired by Arlo's southern attitude and grit to unite a connected community of like-minded people. 

We are happy to call our home Austin, Texas – a city that reveres men and beards of all kinds. We believe in connecting people to experiences. We'd like to welcome you into our community, too